In The Sims FreePlay, players "build" and design houses and customize and create (a maximum of 34) virtual people called Sims. Players can control their Sims to satisfy their wishes, and let them complete different kinds of actions to gain Simoleons, Lifestyle Points, and Social Points (all three currencies in the game).
The game runs in real-time, and takes real time to complete actions. All actions must be instructed by players, unlike in the Windows version, where Sims have some degree of autonomy. Players can progress through 55 levels to unlock content (such as furniture for the Sims’ houses) that can be purchased with the virtual currencies previously mentioned. Families of Sims can have children, provided one is one adult; there is a limit on the amount of allowable couples due to a limit on the people in the player's town. However, if the player buys items from the online store, they become a VIP that will allow them to increase the number of Sims they can have in their town.
In the game, there are "quests" that players are required to complete, as well as optional quests ("discovery quests") that they may choose to pursue. Sims must bake a cake to age, until completion of a certain quota of discovery quests. To make, a cake takes 24 hours and costs 5 Lifestyle Points.